Thank you to Vibrant Publishers for providing me a copy of this book in exchange for an honest review.
Trigger Warning: This novel and its review discuss the following: marketing.

Goodreads Rating: 4 Stars

Review:

If there is one thing that I’ve learned since I started taking blogging seriously, it’s that marketing is vital to success. It you aren’t marketing your work, how can you expect to attract readers? So when I was asked to review for Vibrant Publishers, I knew I wanted to utilize their Self-Learning Management Series and chose to focus on Marketing Management because I knew it would not only help me, but also help all of you who book blog too!

Because this is such a vital topic, and because I learned SO MUCH from this book, I’m going to write a separate blogging advice post on marketing to share even more of what I learned from this essentials guide, and only focus here on the actual overall book review.

To start off, let’s define marketing:

mar·ket·ing

/ˈmärkədiNG/

noun: marketing

  • the action or business of promoting and selling products or services, including market research and advertising.

“the Western arts of marketing and distribution”

It’s a super broad topic with many different branches, and part of the reason why people get DEGREES in this. So, to simplify and outline the essential, basic information you need to know about marketing management, Vibrant Publishers created this 120 page guide.

Marketing Management Essentials is rather cut-and-dry, with four chapters that are broken down into simple and readable segments that outline specific aspects of marketing- everything from an introduction of marketing management, to strategic planning and creating marketing plans, marketing research, and how to manage customer relationships.

The guide is targeted for readers who are marketing managers, or those whose goal it is to attain, possess, and increase customers by generating customer value. I know it’s sounds complex, but think of the marketing manager as the quality control of content and services to customers. Their job is to strategize and promote what they sell to their customer base. In book blogger terms, it’s what the blogger (or team of bloggers) does when they (all of you, book blog friends!) determine what, when, and where to post their reviews, and then how they decide if their readers responded well to the post.

As readers work their way through this book, there are plenty of diagrams and lists to help simplify the information presented. Additionally, the book is written in a way that takes you from start (intro to marketing, creating a plan, implementation) to end (customer satisfaction, etc) logically, so that if you were working on your personal marketing management, it’s almost a step-by-step guide.

Overall, Vibrant Publishers has made an easy-access introduction to marketing management, and I know that it isn’t the most exciting of reads (nonfiction is about the facts, not embellishment, after all) but it’s definitely worth the purchase. It’s chock full of valuable information in a compact, easy to digest way- hence the “essentials” aspect! To me, it was a great way to research on what I need to do for myself to achieve some of my blogger goals, as well as cost and time efficient. I try to make time for this sort of self and business improvement, and books are much easier for me to work into my schedule than classes or online tutorials. Besides, I don’t have to take notes- I can just highlight and flag!

TL/DR: Marketing Management Essentials You Always Wanted to Know is a compact resource guide to self learning marketing management.

Read it? Yes, especially if you looking for a simple guide to teach yourself marketing techniques.

Recommend it? Definitely!

Buy it? Yes! At an affordable price point ($19.95), this book is packed with information that can help you promote your business, essentially paying for itself.

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