I know when I first started blogging, I had no idea where to start when it came to promoting my blog. I just knew that if I wanted my reviews to get out there in the blogiverse, I’d have to start researching and figure it out! Therefore, I wanted to share some really great sites (that are free!) that can really help promote your blog.
Note: I am referencing sites that I am familiar with. There are so many, it’s hard to discuss them all! If you’d like to point out others, please do so in the comments.
The Core Four: Facebook, Twitter, Instagram, and Pinterest
These social media platform giants are all easy to join and great places to find fellow bookies.
Facebook and Twitter allow auto-posting to your accounts from WordPress, so this is an easy way to share new posts and draw new readers in.
Instagram‘s ability to search hashtags (hello #bookstagram!) is another way to find fellow readers and those interested in learning more about the books you’re #currentlyreading.
Pinterest allows you to share the photos and images that you already create for your blog content, and help create a lasting circulation for the content on your blog when the images are viewed.
Many bloggers tend to have an account on each platform, but then they find a “home” on one, where they feel the most connection with their networking circle. From the research I’ve done, this is actually a good thing because bloggers who focus on one social media platform over the others are less likely to get overwhelmed and burned out on marketing their blog.
The Reading Tracker Giants: Goodreads, Litsy, LibraryThing
These reading trackers not only help maintain organization of our literary conquests, but they also allow for networking with fellow readers. If your blog is attached to these accounts, it’s an easy way for your blog name to get out there and be associated with the literary world.
Additionally, being able to see your reviews allows others to match up their reading tastes to yours, which helps build a following. If another reader notes consistency in your reviews, and those reviews reflect how a given reader felt about the same book, then that builds trust in your reviews. Hopefully, this translates to followers who continually reference your reviews!
Pro Tip: Each of these offer an easy to use app for tracking and reference ease, which comes in handy while writing reviews, or hitting your next haul! Whichever your preference, a track is a must-have in the book-blogger toolbox.
Blog Sharing Sites: BlogLovin, Tumblr
Blog sharing sites are fantastic for ease of blog-hopping, but they also allow for your blog name to get noticed. If you’re consistently interacting with other bloggers- within and outside of your niche (books)- then you’re getting your name and your brand out there. Again, and not to sound like a broken record, but this allows your to gain exposure, trust, and hopefully followers.
Not that I recommend doing only this, but these sites are also really easy to just share new post after new post. If you want minimal effort in promoting your blog, this is an option.
Discussion Forums: Quora, Reddit
These forums are another great way to get your blog name out there, without having to work hard promoting it.
Blunt, self-promotion is actually frowned upon and a means to be kicked out by administrators, but if you are in genuine conversation and adding relevant information to the forum, it’s a great way to build trust in your name (re: blog name) and branding. If you’re holding these discussions in your “expertise”, ie. books, then you’re also building a reputation for honesty and knowledge in your reviews.
Often, these forums are an easy way for book bloggers to recommend books or authors, as well as answer questions about the books they’ve read. You can also find inspiration on topics to discuss on your own blog!
eARC Requesting Sites: NetGalley, Edelweiss, ReedsyDiscovery, BookSirens
This is a biggie if you are looking to get your hands on ARCs, indie novels, and debut authors. You have got to promote your blog well in your profiles on these sites in order for most requests to be accepted by the publishers that utilize these sites. This is where you can brag a little about your blog- how many followers you have, your reach and engagement stats, how often you review books, etc.
Publishers want to see that your blog is being read by others, and that if they add you to their team of bloggers to promote a book, you’re going to follow through.
Pro Tip: Very important- make sure your contact information and your blogsite address is included on your profile in a prominent location. Make it easy for the publishers to contact you!
That’s all I can think of for now, but I’ll certainly add any more that I come across, and expand upon their uses in the future. Let me know if you have any additions in the comments!
Categories: Blogging Advice